Rivals say Google's "Search Plus Your World" tool is not about the user but to give the tech giant a competitive edge. Source: Supplied
- Search tool features details from users� Google Plus accounts
- Rival social networks claim it's manipulating search results
- �Don�t Be Evil� in reference to Google�s famous motto
FACEBOOK, Twitter and MySpace have hit out at Google's new search tool, delivering a resounding message to the tech giant: "Don't be evil".
Google?s ?Search Plus Your World? features information from users? Google Plus accounts in all search results.
However, developers at the rival social networks claim the company is manipulating search results to ensure it has a competitive edge.
Now they have banded together to form a group called ?Focus on the User? and created a piece of software code which replaces Search Plus Your World with results from Google?s bog-standard search algorithms.
The piece of code - known as a ?bookmarklet? - has been called ?Don?t Be Evil? in reference to Google?s famous motto.
Focus on the User created a video to demonstrate how Google?s standard algorithm provides a more inclusive and accurate result than Search Plus Your World.
The video showed that when searching for ?cooking? in Search Plus Your World the search engine gave priority to Jamie Oliver?s Google Plus account, which hadn?t been updated since November.
Google hit back saying ?technical limitations? prevent the search engine from including competitor content.
?Facebook and Twitter don't allow us to crawl them deeply and store things," a Google spokesperson said.
However, Focus on the User developers said the search engine already has the ability to offer a better ?social search? experience - it?s called Google.
Comment from Google is not immediately available.
The Focus on the User software code is open source and available to download on their website.
Search Plus Your World has so far only been released in the US so Australian users will have to wait until the tool is released globally for Focus on the User to work.
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