Sunrise hosts Mel Doyle and David Koch burst into laughter after a viewer answered the phone to their cash promotion with rival Today's catchphrase. Picture: Source: Supplied
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A LUCKY Sunrise viewer won $40,000 in a live competition this morning despite embarrassing the breakfast show hosts by answering the phone call with their rival's catch-phrase: "I wake up with Today".
Hosts Melissa Doyle, David Koch, Natalie Barr and Mark Berretta erupted in fits of laughter when viewer Rosemary Badger blurted out the Channel Nine tag line live on the Seven show.
Mel described it as an ?unfortunate situation" and Kochie told Ms Badger "we don?t give a stuff about Today".
"I don?t know whether we'll give it to you Rosemary, it's Mel and Kochie from Sunrise, the other one,? he said. ?You're so easily bought."
Ms Badger quickly backpedalled with: "Oh no, no, no, no, I turned from one channel to the other.?
Mel then asked the Queenslander if she spilt her loyalties to the rival breakfast shows depending on which one was giving away cash.
Kochie also questioned why she should be awarded the cash when she was "not that loyal".
"I'm very loyal,? she said. ?But I only have one TV set. Are you going to reward me because I get up so early just for this??
The team toyed with splitting the cash before offering her the full prize money "in the spirit of Christmas" and "the spirit of fairness".
But some viewers were not so magnanimous, taking to the breakfast show's website to complain.
"Can't believe SUNRISE gave today?s winner $40,000 when she answered her phone with "I WAKE UP WITH TODAY"!......" wrote Melissa H.
"Today show doesn't give you the money if you don't answer correctly. Sunrise should have called another person as she answered incorrectly even though it was funny."
While Roula said: "I totally agree. Sunrise should not have given the lady this morning the $40,000. They should of called someone else.
"It is totally unfair for the loyal Sunrise viewers who watch the show on a regular basis to have missed out. They obviously gave her the money because she said that she only had one TV."
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