Head along to Melbourne if you want to smell like a Macbook Pro. Picture: Courtesy of Apple
- Australians create perfume that smells like a Mac
- Aroma made with the help of a� "scent solutions company"��
- Smells include plastic, paper and the aluminum�
- Aussie giant Telstra takes on Apple's iTunes�
LOVE your Mac? Well now you can smell like it.
No, it?s not the new offering from Calvin Klein or Apple CEO Tim Cook cashing in on the celebrity-scent bandwagon.
Three Australians have created a perfume they say replicates that ?fresh out of the box? smell you get when unveiling a Macbook Pro for the first time.
Melbourne-based artists Gavin Bell, Jarrah de Kuijer and Simon McGlinn used "scent solutions company" Air Aroma to source the ingredients, the company?s website said.
The scent encompasses the smell of the plastic wrapping, printed ink on the cardboard, paper, plastic and the aluminum laptop, Air Aroma said.
But you won?t find it in any shop. The artists - who go by the collective name of Greatest Hits ? sourced the scent for the De facto Standard exhibition in Melbourne.
?A distinctive scent can be observed when unwrapping a newly purchased Apple product from its packaging,? Air Aroma said.
?Apple fans will certainly recognize this smell.?
The company said to replicate the smell, they sent unopened Macbook Pro laptops to their fragrance suppliers in the South of France. The perfume makers then used the scents they observed when un-boxing.
The fragrance will be diffused for the duration of their exhibition ? which runs at West Space until May 12.
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