Wired was right. Web's dead. Here's proof

Graph by analytics company Flurry showing time spent using mobile apps compared to browsing the web. Picture: Flurry Source: Supplied

Cover of Wired magazine in September 2010 proclaiming "The Web is dead". Picture: Wired Source: Supplied

FOR the first time ever, people in the US are spending more time using mobile phone apps than browsing the web.

What that means, basically, is less of "facebook.com" and more of the Facebook button on your iPhone.

Is also means that, um, yeah, Wired was right.

In September last year, the influential technology magazine led with a controversial cover reading, simply: "The Web is dead."

�Read the Wired story here

Now it seems there's proof.

Mobile app analytics company Flurry reported this week that while web use was still slowly growing, app use had almost doubled in 12 months.

In June 2010, people in the US spent an average of 64 minutes on the web and 43 minutes using mobile apps.

In June 2011, they spent an average of 74 minutes on the web and a whopping 81 minutes using apps.

In other words, web use grew by 16 per cent, while app use grew by 91 per cent.

"Our analysis shows that, for the first time ever, daily time spent in mobile apps surpasses desktop and mobile web consumption," Flurry said.

"This stat is even more remarkable if you consider that it took less than three years for native mobile apps to achieve this level of usage."

The web browsing data was collected from comScore and Alexa, while the mobile data was Flurry's own. The company claims to track the use of more than 85,000 apps.

�See the Flurry figures here

Flurry also said that, on the web, the average user spent 14 minutes of their total 74 minutes on Facebook.

However that would seem to be much less time than the average app user spends on social networks.

Flurry said 32 per cent of app use was spent on social networks, which works out to around 25 minutes of the average user's total 81 minutes.

The most popular apps to spend time on, by far, were games ? accounting for 47 per cent of all app use, or 38 minutes.

Source: http://www.news.com.au/technology/wired-was-right-web039s-dead-here039s-proof/story-e6frfro0-1226080069864?from=public_rss

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