Obi Wan, C3PO and the Rebel Alliance battle Darth Vadar for better Co2 emissions in viral video campaign. Picture: Greenpeace Source: Supplied
- Greenpeace parodies Volkswagen Star Wars advert
- Launches viral video campaign "VW: The Dark Side"
- The 10 best Star Wars video tributes on YouTube
VOLKSWAGEN'S well-known "The Force" advert, featuring a miniature Darth Vader, is the inspiration for Greenpeace's new viral video which criticises the German car manufacturer's stance on CO2 emissions.
The video by Greenpeace is titled "VW: The Dark Side" and parodies the car manufacturer's commercial which featured a small Darth Vader trying in vain to use his powers.
The Volkswagen commercial itself went viral in February this year.
The Greenpeace version extends the Star Wars theme and features a pint-sized Darth Vader who is confronted by Jedi Qui-Gon Jinn and Yoda.
Other memorable characters given a cameo include Princess Leia, C3P0, Chewbacca and Captain Panaka.
As the forces of good and evil prepare to confront each other, a half-completed "Death Star" bearing the VW logo is shown in the sky preparing to fire on Earth.
Greenpeace has also produced a second episode which shows activists unfurling a Greenpeace banner on the Death Star and Darth Vader joining in a dance routine with the Jedi and other characters of the rebel alliance.
"VW: The Dark Side" has been viewed more than 507,078 times since it launched three days ago and the campaign also led to #VW becoming a trending topic on Twitter in certain countries on June 28.
The video is part of a larger campaign launched by Greenpeace, which argues that Volkswagen is one of a group of companies lobbying against laws needed to reduce CO2 emissions.
Volkswagen has not yet commented on the matter via its website but its position on the subject appeared in British newspaper The Independent.
VW: The Dark Side
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