MICROSOFT will launch its own app store in late February next year to coincide with the release of its latest operating system, Windows 8.
The app store will give competitors Apple and Google a run for their money, featuring only free applications when it first launches.
The Windows apps will work on any devices that run on Microsoft software - meaning that they can be downloaded to smartphones or tablet computers as they hit the market.
Windows Web Services vice president Antoine Leblond told reporters he thinks the app store will ?do great?, during a preview at a San Francisco art gallery.
"The reach of Windows is absolutely huge and can't be matched," he said, noting that the Microsoft operating system powers more than a half billion computers around the world.
"There are more Windows PCs (personal computers) than there are cars on the planet."
Microsoft declined to discuss reports that tablets based on Windows 8 are in development.
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