- Facebook rant prompts retort from pad-maker
- Bodyform hits back about its ads in video spoof
- Reveals lies were to protect sensibilities of men
YOU know the images. Happy, care free women, riding horses and wearing white trousers. Then there's someone in a lab coat with a cup of blue liquid discussing absorbency, leakage or wings.
Baffled? Well wonder no more. Decades of coy marketing tradition have been stripped away.� The secret codes by which companies have discretely sold sanitary products have finally been broken.� All thanks to one unhappy boyfriend with a Facebook account.
Richard Neill complained on the Facebook page of pad-maker Bodyform that he felt mislead by years of advertising. That, in fact, the company had ?lied? to him about menstruation. He had believed that a woman?s period was a fun and exciting experience, thanks to advertising conventions that have become a genre all of their own.
"As a child I watched your advertisements with interest as to how, at this wonderful time of the month, the female gets to enjoy so many things. I felt a little jealous," Neill wrote.
Neill then went on to contrast the happy, sporty, outgoing imagery with his girlfriend - perhaps, somewhat ill advisedly ? whom he thinks exhibits symptoms depicted in The Exorcist.
It?s not known if Neill?s girlfriend has much appreciation for horror movies, or believes in demonic possession.
Her response to his complaint is not known, however after tens of thousands of Facebook users ?Liked? his rant, the executives at Bodyform were moved to respond.
Watch this extraordinary corporate spoof being hailed as a ?genius viral hit? as the company finally comes clean.
?We lied to you Richard, and we want to say sorry? explains an actor playing the company?s CEO ?Caroline Williams?.
The CEO oozes feminity, with her gentle wavy hair, pale wardrobe and soft focus, while her sparsely furnished office is clean, bright and somehow sanitary. Naturally, there is a jug of blue liquid on her desk, which she pours into a glass for no particular reason.
?Williams? goes on to expose the unpleasant truth as never before admitting, ?there is no such thing as a happy period? and explaining that all the rollerblading, sky-diving and mountain-climbing "are in fact metaphors".
While the blue liquid remains a mystery, the ?CEO? takes a swig from the glass as she explains the lies were all for the sake of protecting the delicate sensibilities of men.
There is a faint but unmistakable sound effect, proving yet again the enduring value of a fart joke. ?Sorry Richard,? she says, excusing the tiny ?pop?.
?You did know that we do that too, didn?t you??
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