Retailers increasingly see online shopping as being where it's at. Source: The Courier-Mail
MORE specials have leaked from Australia's first nationwide online sale, including discounted television sets and music downloads.
But overseas competition is heating up prior to Click Frenzy's local launch, with America's Cyber Monday and Black Friday specials already appearing and predictions that more than half of all American consumers will venture online for bargains.
Australia's Click Frenzy event, which begins on Tuesday at 7pm AEDT, will feature specials from more than 200 retailers, including Myer, Dick Smith, Westfield, Jeans West, Bonds and Toys `R Us.
The specials are not due to be publicised until the sale begins, but online retailer Kogan has aired some of its bargains early, including a 46-inch TV for $499 (33 per cent off) and 22-inch TV with built-in personal video recorder for $139 (26 per cent off).
Telstra also unveiled two of its Click Frenzy specials - half-price on all BigPond Music albums and half-price bed linen on its BigPond Shopping website.
But America's Cyber Monday sales event, on which Click Frenzy is modelled, will be held next Tuesday, Australian time, and the local version will have to offer big discounts to compete. American holiday specials already revealed include a 7-inch Samsung tablet for $US179 at Best Buy, Beats Solo HD headphones for $US179 at Target, and a 250GB Xbox 360 console with Call of Duty: Black Ops II for $US249.
Australians may not be able to buy all deals directly, though can use a mail-forwarding service to participate.
Research firm Radium One predicted that 57 per cent of US consumers would participate in the Cyber Monday event, spending as much as $1.4 billion online in just 24 hours.
But financial counselling service MoneyHelp yesterday warned buyers from either event to take their time before adding items to virtual shopping carts to avoid pre-Christmas over-commitment.
"This type of marketing is designed to get you to make on-the-spot decisions," advice services manager Penelope Hill said.
"All we're saying is take a deep breath before typing in your credit card details and consider your financial position before buying."
Ms Hill said bargains could lose their value if purchased with credit cards that attracted high interest.
FIVE TIPS FOR CLICK FRENZY
- Register at clickfrenzy.com.au before the sale begins
- Check the time: the sale goes live at 7pm Australian Eastern Daylight Savings Time
- Buyers will be directed to retailers' websites: look for the lock icon in the address bar for security
- The sale lasts for 24 hours: consider your purchases carefully
- Consider delivery dates at check-out to ensure pre-Christmas arrival
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