What's at the top of your Facebook wish list? Photo: Supplied. Source: news.com.au
SO Facebook is getting a new toy � a "want" button that lets users tell their friends what products they are "lusting after" online.
The tool lets users collect the product images in a folder, or simply head to the retailer?s site or Facebook page and buy direct, the Huffington Post reports. Just like Pinterest.
But while the plugin will let the social media giant build its online shopping offering, would it really ever top the wish list of changes to improve Facebook?
In short, do any of us really "want" the "want" button?
Social media expert Paul Kann from consultancy The Social Larder doesn?t think so and told news.com.au that our frustrations with the site stem from an obsession with "vanity meters" like the number of ?likes? or ?friends? that we have.
"Our social media interactions are largely immature," Mr Kann said. "Because it?s come upon us so quickly we?ve become addicted to the psychological responses."
He said it was time for a more meaningful interaction where we feel confident enough to post information in an open and transparent way about every aspect of life and get something "more" from our social networking.
Mr Kann said from a business perspective the "want" button was not an unreasonable thing for Facebook to do ? especially it is now a listed company.
Facebook is well known for testing changes out and backing off if they do not work. The real danger, though, is whether this route will annoy users.
?The whole reason we joined social networking sites was to avoid this kind of ?interruption marketing? because it allowed us to get around the ?whoever shouts the loudest wins? mentality,? he said. "If that happens with the ?want? button, it could have really negative consequences."
According to Peter Kafka of the US tech website, All Things Digital, Facebook plans to extend the service to all businesses with an operational Facebook page with images available to people who are following the company.
And while brands can?t turn ads into a "sponsored story" (yet), they will be able to add a link from the photo directly to an online shopping site. Seven American brands are already said to be on board in the company?s latest "experiment".
Now over to you. If Facebook knocked on your door today and asked what you?d most like to change about the site, what would you ask for?
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