The new Twitter logo is very serious business. Picture: Twitter Source: Supplied
The Twitter logo has changed. Slightly.
- Twitter launches new logo of its famous bird image
- Changes are fairly subtle. Can you spot the difference?
- Company releases long list of rules for its online use
TWITTER is taking flight and now its famous bird logo is as well.
The social networking powerhouse unveiled a new logo today, but from the looks of things birds of a feather really do fly together, because the changes are subtle, to say the least.
The old bird, known as Larry, appeared to be flying straight ahead, but the new bird is in takeoff mode, it's wings slightly more stretched out, it's head to the side.
The new bird, which does not yet have a name has no feathers on its head and has one less feather on its wing.
The differences are slight enough you could probably fit all the changes into a single tweet.
But Twitter takes the change very seriously, releasing a list of very strict rules about how the new logo can be used.
Speech bubbles are strictly forbidden, so is changing the bird's direction and colour. See a full list of the "Do's" and "Do nots" below.
The full lists of Twitter's Dos and Don't when it comes to the new logo. Picture: Twitter
Source: Supplied
It seems inevitable that the internet will take this as a challenge.
In a blog post, Twitter said the new bird would stand alone as a visual reference for Twitter without any words or letters.
"Over the past six years, the world has become familiar with a little blue bird. The bird is everywhere, constantly associated with Twitter the service, and Twitter the company," said creative director Doug Bowman.
"Starting today you'll begin to notice a simplified Twitter bird. From now on, this bird will be the universally recognisable symbol of Twitter ... There's no longer a need for text, bubbled typefaces, or a lowercase 't' to represent Twitter."
The new bird "grows out of love for ornithology, design within creative constraints, and simple geometry," Mr Bowman said.
"This bird is crafted purely from three sets of overlapping circles - similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility."
Turns out the bird really is the word.
Twitter, which allows its members to post brief comments, links or pictures, says it has 140 million active users, with the largest number in the United States.
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