Old Spice Muscle Music: Watch me jam solo, then use the special interactive player to record your own remix. Go ahead, show me what you got! Source: Supplied
- Advert takes Old Spice campaigns to whole new level
- Terry Crews in tiny red shorts, with EKG sensor pads
- Musical instruments play as actor flexes | Make your own
PREPARE to enter the "Danger Zone" with scantily-clad Old Spice Guy Terry Crews, who stars in a stimulating new commercial that sees him wired up to a music making machine.
The world's first muscle-powered television advertisement sees Expandables star Terry Crews wired up to a series of� makeshift musical instruments.
Each time the actor and former NFL football player flexes his (highly impressive) muscles he makes a sound.
Once the advert has finished playing, viewers are invited to create and record their own version using their keyboard: a list of keyboard shortcuts is here.
Dubbed a ?first-of-its-kind embeddable interactive experience,? Old Spice Muscle Music allows anyone to record their own percussion-laden jam session after streaming the former NBL athlete's impressive demo.
As much an advert for the technological prowess and innovation of advertising agency W+K, production company MJZ and VFX company The Mill, the interactive commercial is an exciting new development in web advertising.
In the mid-1960s, Dr. Robert Moog unleashed a new universe of sounds into musicdom with his invention of the electronic analog Moog Synthesizer. Source: Supplied
The commercial echoes Google's recent playable Moog synthesizer, which invited searchers to compose mini masterpieces on the Google homepage, on an interactive, playable logo inspired by the instruments with which Dr Robert Moog brought musical performance into the electronic age back in the 1960s.
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