TWITTER users have got a new plaything: #MuslimRage.
The hashtag, promoted by US magazine Newsweek to engender discussion on its cover essay "Muslim Rage: How I Survived It, How We Can End It", has spawned a huge response on Twitter.
The essay by Somali-Dutch activist Ayaan Hirsi Ali addresses the issue of free speech in light of deadly riots in the Middle East over an anti-Islamic film.
But most of the tweets using Newsweek's hashtag, #MuslimRage, have mocked the subject, rather than adopt the article's serious tone.
Many of those who poked fun at the article's headline were Muslim. #MuslimRage has been trending worldwide for the past few days.
It was a big trender particularly in the US, Pakistan and the United Arab Emirates.
One of the most popular posts came from "Hend", a user whose profile photo features a woman in a Muslim head covering: "I'm having such a good hair day. No one even knows. #MuslimRage".
Another reads: "Lost your kid Jihad at the airport. Can't yell for him. #MuslimRage".
Yet another tweet laments: "Head & Shoulders still hasn't made a beard conditioner. #MuslimRage"
Newsweek took the jabs in stride. "Newsweek covers and hashtags bring attention and spark debate around topics of major global importance," said Andrew Kirk, director of Public Relations for Newsweek & The Daily Beast.
"The Internet is an open forum for people to continue their own discussion."
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