Slap in the face for Sydney society ... Controversial blog hits hard at the social crowd. Picture: The Daily Telegraph Source: The Daily Telegraph
- Controversial 'slap' blog targets Sydney-based socialites
- Visitors�asked to "slap" their least favourite celebrity
- Questions raised as to violence�associated with�site
QUESTIONS have been raised about the origins of a controversial blog which encourages people to anonymously "slap" their least favourite Sydney social scene identity.
Three months after it's launch, Sydney-based blog Face I'd Like To Slap has a string of advertisers and, as of yesterday, so many unique daily visitors it almost crashed.
Set up through blogging platform Tumblr, the site is designed as a game anyone can play and takes its cue from the fictional trash-talking Gossip Girl site made famous through the US cable drama of the same name and starring Blake Lively.
Face I'd Like To Slap lets visitors - many of whom we take to be Sydney's self-interested party crowd - upload a photo of someone "who deserves a fully warranted slap to the face" and an unknown regulator picks and choses the ones that will be published online, along with a stinging tagline.
Most provocative would have to be the one attached to socialite Ruby Jacenko: "We slap harder, Ruby," which takes aim at the punch Jacenko landed on big sister, PR maven Roxy, in 2008.
Confidential's attempts to out the creator and editor proved unsuccessful, with blogging afficionados saying the Tumblr privacy settings are too tight to access, but the names of a nightclub personality and a publicist have already floated past our desk.
The blog launched on December 18 with photos of model and Celebrity Apprentice contestant Didier Cohen, quickly joined by nominations for Lara Bingle, nightclub promoter Julian Tobias, MKR's Thomas and Carla, the cast of Wag Nation, muso Damon Downey, radio's Mike Goldman, promoter Simon Hancock, Modelco founder Shelley Barrett and Jacenko.
This week a new disclaimer, likely following questions as to whether the site promotes violence, was added, reading: "There is no malice intended. Just some fun showcasing (of) a collection of Sydney's most disliked photos that have already been uploaded to public domain," it reads.
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